I was in high school during the Kansas City Chiefs and Los Angeles Dodgers champions signatures shirt in other words I will buy this height of Juicy Couture in the early 2000s, and I remember every teenage girl and their mother wanted the tracksuit because it was so embedded in popular culture at the time. The brand really thrived at the same time reality TV did, so not only were we seeing the clothing in scripted fare, but also on reality shows and through tabloid culture. Teenagers could see that their favorite celebs weren’t just being put in this clothing by a network: they were voluntarily wearing it while they were being chased by paparazzi or filming shows like The Simple Life. I specifically remember the olive green suit that Jessica Simpson wore on MTV’s Newlyweds. Her mom Tina was also often spotted in the sweatsuit, giving permission for moms to wear it as well as their daughters. Suddenly it had cross-generational appeal, and you saw Amy Poehler’s Mean Girls character, a mom trying to fit in with her daughter’s friends, wearing it. Even Lisa Kudrow’s character in season 1 of HBO’s The Comeback had a little moment where she’s wearing a ridiculously-dated windbreaker and she asks her costume designer if she can wear Juicy instead. He replies, “Well, do you have a Juicy ass?” The brand became a status symbol and a sign of youth. People wanted to wear it, and hoped they would look great and accepted doing so.
Kansas City Chiefs and Los Angeles Dodgers champions signatures shirt, hoodie, tank top, sweater and long sleeve t-shirt
I did not have Juicy Couture because, unfortunately, the Kansas City Chiefs and Los Angeles Dodgers champions signatures shirt in other words I will buy this branding wasn’t geared toward teenage men at the time, and I was an in-the-closet teen in Ohio who didn’t quite feel comfortable wearing the women’s (although lord knows I would’ve liked to). I think it’s great that the tracksuit is having a comeback. 2020 is filled with so much stress and uncertainty that we all just want to be transported to a simpler time. Nostalgia is a powerful drug, and I always think we clutch onto it even tighter during turbulent times. The moment we see or touch the fabric of Juicy, we are instantly reminded of the early-aughts, and although the country certainly went through difficult times back then, we tend to associate the Juicy Couture brand with the good, and simply forget the rest.